A pair of cantaloupes from Yubari, Hokkaido, fetched a whopping 2 million yen (over $16,000 USD) at the first auction of the season at the Sapporo Central Wholesale Market.
The price paid by Marui Imai Inc, a Sapporo based department store, has broken the previous record of 800,000 yen.
The two melons were on display at Marui Imai’s flagship outlet; priced at 1 million yen apiece. A spokesman said that the cantaloupes were more for publicity in celebration of their 135th anniversary instead of profit [Japantimes]
Yubari melons are known for their high quality and sweet taste. The melons are popular summer gifts in Japan; an average Yubari melon could cost $50-100 USD.
Giving gifts to corporate partners and clients is a traditional custom; it’s usually done twice a year in mid-winter and in mid-summer.
[update] The record was broken again in 2008 for 2.5 million yen.
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