YeinJee's Asian Journal

Nestle has introduced a new flavour for its Kit Kat wafer bar, filled with powder from the famous Yubari melons; and the company will donate 10 yen to the bankrupting city of Yubari from every pack sold.

Sounds generous, but there’s some catches as pointed out by Stippy… turned out its more of a brilliant marketing campaign by Nestle instead of a genuine effort to help Yubari city.

Still, if the product does provide a bit of relieve for the city, I don’t think the folks there would mind if it’s genuine or not. It’s probably easier though, to spend a cool two million yen to buy two of their famous melons instead.