Korean pop star Chae Yeon has opened her own fashion store at Seoul Fashion Centre on June 24, selling her own brand Bequem (German word for ‘comfortable’).
The new entrepreneur on the block is handling her business from top to bottom, from business planning and marketing to modelling for the brand. Bequem is focusing on caps, bags, shoes and other accessories at the moment, with plans to venture into clothing in future.
[Image from Newsen]
I seen some of her stuff and they are hot!
chae yeon!! not many girls can be cute and hot at the same time, she is one of the few that can!!!!
she can be funny too!!
really curious about the designs of this brand.
got any pictures or sites?
bb… http://bequem.co.kr/
thanks yeinjee =]
just checked out the site!
i can tell it’s still pretty new.
not much products…but from the ones i saw, they’re quite stylish.
very colourful and easy to match with outfits.
You are welcome bb… I think they sell some nice shoes; the bags are kinda boring though.
i can’t seem to order anything off of the website you gave me. i don’t understand korean so it’s really hard to order anything. is there a phone number to the compnay so i can order? what do i do to order off the internet!! help!
Nancy, I don’t think a phone number would do any good… their respondent probably won’t understand other languages anyway.
I think you need to register an account before buying online. Might be too troublesome if you can’t understand Korean.