A Japanese firm is introducing a fizzy (or fishy?) eel-drink this summer.

Unagi Nobori, the Japanese eel drink

Japanese love eating eels, I can understand that… as I love their Unagi dish too. But an eel-drink? That’s like… Eerrrwwwwww??

Japanese Tobacco Inc is mass producing the canned drink called Unagi Nobori (surging eel) just ahead of Japan’s annual eel-eating season.

The fizzy, yellow-coloured drink contains extracts from the head and bones of the fish and loaded with vitamins A, B1, B2, D and E. [via Mainichi]

The drink is said to be tasting like boiled eel, and cost 140 yen (~USD1.30) per bottle.

It reminds me of the cucumber drink which Pepsi introduced last summer… but in terms of bizarreness, the eel drink triumph by miles.


5 Responses to “Eel drink in Japan”

  1. #1. Anonymous on July 29th, 2008

    Never have tried eel. Hmmm

  2. #2. kyon on July 29th, 2008

    i’m ill thinking off the eel drink.

  3. #3. Sjusjun on July 29th, 2008

    Something smells fishy… ;)

  4. #4. Emilie on July 29th, 2008

    sounds unpleasantly tasting.

  5. #5. bb on July 30th, 2008

    very ewwwww…..but a lot of vitamins indeed.
    i LOVE unagi sushi and rice. i order it every time i eat jap food.
    but foods are foods. and drinks are drinks.
    some foods just cannot and should not be made into drinks.
    but something you have to agree is that japanese people are ever so creative.
    they make the most interesting products!


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