An innovative live TV commercial by Honda UK, with a team of elite skydivers attempt to form the letters H, O, N, D and A in sequence within a three minute time limit.

Their (successful) attempt was shown live, originally on Channel 4 at 8.10pm on May 29; this is the first ever truly live three minute TV ad shown in the UK.

Difficult is worth doing? Not sure what it means, but I like it.


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6 Responses to “Honda: “Difficult is Worth Doing” live TV ad”

  1. kyon on June 2nd, 2008 at 5:40pm

    what do you mean by “live TV ad?” you mean they show the ad live when the jumping was made?

  2. Yein Jee on June 2nd, 2008 at 11:32pm

    Ya, the ad was shown live while it was in making… it’s like the making of the advertisement is the ad itself.

  3. Emilie on June 3rd, 2008 at 1:46am

    “Hello Mum” that’s cute. That was awesome.

  4. Yein Jee on June 3rd, 2008 at 9:51am

    Emilie… ya, saw that too, it’s cute lol.

  5. bb on June 3rd, 2008 at 9:57am

    wow, i’m amazed!
    cooperation is indeed the key here and they were great at it. =]

  6. Kenrry on June 3rd, 2008 at 3:46pm

    I like “Hello Mum”


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