An innovative live TV commercial by Honda UK, with a team of elite skydivers attempt to form the letters H, O, N, D and A in sequence within a three minute time limit.
Their (successful) attempt was shown live, originally on Channel 4 at 8.10pm on May 29; this is the first ever truly live three minute TV ad shown in the UK.
Difficult is worth doing? Not sure what it means, but I like it.






what do you mean by “live TV ad?” you mean they show the ad live when the jumping was made?
Ya, the ad was shown live while it was in making… it’s like the making of the advertisement is the ad itself.
“Hello Mum” that’s cute. That was awesome.
Emilie… ya, saw that too, it’s cute lol.
wow, i’m amazed!
cooperation is indeed the key here and they were great at it. =]
I like “Hello Mum”