The company isn’t the only one benefiting financially from Tama’s charm; one expert claims that the mascot’s popularity has boosted the local economy by ¥1.1 billion (~USD10 million) via the extra train passengers, Tama’s merchandises and other tourists’ activities [more on Japanprobe]
How you wish your cat can do the same thing for you ain’t so? Too bad lol…
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It’s funny while knowing that cat’s become a chief-station
but i called this one as marketing genius. Why?
because after tama became the chief station. the visitors are increased after that.
isnt that genius?
Well, it depends on whether the company had thought of the financial potential at the first place.