Korea ends celebrity endorsement for school uniforms

Korea’s major school uniform makers have agreed to end all celebrity endorsements indefinitely before the new school term begins in March; the cost cutting decision was made following government’s demand to halt the rising prices of school uniforms.

It’s a good call from the government and manufacturers, but some fans might mourn that they won’t be seeing their favourite idols in cute uniforms in near future. Sharing here some star-studded Korean school uniform commercials to ease their pain lol…

SNSD & 2PM – Elite CF

Ara & SS501 – Elite CF

BoA & Fly to the Sky – Elite CF (2003)…

Kim Yuna, Wonder Girls & Battle – Ivy Club CF

Super Junior – Ivy Club CF

Moon Geun-young and Shinhwa – Ivy Club CF

Big Bang – Skoolooks CF

SHINee – Smart CF

Younha and FT Island – Smart CF

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Comments

  1. kyon says:

    brain damaged for all the cuteness lol. the stars look cute, and the uniforms look cool. too bad will not see them in future, but i think they did the right thing, necessities like school uniforms should not be overcommecialized.

  2. bb says:

    i always envied koreans for having such nice uniforms.
    if the company has quality, they can sure live without celebrity endorsements.
    i remember watching the shinhwa one when i was a big fan of them.
    it’s still so cute watching it now.

  3. Yein Jee says:

    They sure can live without celebrity endorsements. Problem only arise when one of them started to use celebs for promotion, forcing the others to follow suit… there’s why all of the major brands have to make an agreement to stop those promotions together.

  4. Loki says:

    They don’t need to promote uniforms anyway. The school administration decides what the students should wear, right? They’re just wasting their money on useless cf’s if that’s the case.

  5. Yein Jee says:

    Loki… just guessing… the schools have some basic guidelines, and the manufacturers would follow those rules with different cuttings and fabrics etc… thus there will be slight difference in quality and style of each uniform brands.

  6. yellowpaint94...yp says:

    soo sad i,ve always wanted to wear there uniform haha…our highschool uniform’s not that cute…

  7. Mielle says:

    Well Due To Talent Fee That The Company Have To Pay For The Stars The Uniforms Price Will Definitely Increase!

  8. aiva says:

    back to school… hehhe

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