Korean actor Lee Min-ho and actress Moon Chae-won modelled for spring/summer 2009 collection of Levi Strauss’ Signature fashion line…

Korean stars Lee Min-ho and Moon Chae-won for Levi Strauss Signature

Korean stars Lee Min-ho and Moon Chae-won for Levi Strauss Signature

Korean stars Lee Min-ho and Moon Chae-won for Levi Strauss Signature

Korean actor Lee Min-ho for Levi Strauss Signature

Korean stars Lee Min-ho and Moon Chae-won for Levi Strauss Signature

Behind the scene video for Signature’s Summer Holiday campaign…


20 Responses to “Lee Min-ho and Moon Chae-won’s Signature”

  1. #1. kyon on May 8th, 2009

    flower boy + pretty girl + nice fashion = total win1!!

  2. #2. cole on May 8th, 2009

    Thought a little history of Levis would be nice post.

    In 1853, the California gold rush was going strong, and everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods to try and sell to the gold miners. Shortly after his arrival, a prospector wanted to know what Mr. Strauss was selling. When Strauss told him he had rough canvas to use for tents and wagon covers, the prospector said, “You should have brought pants!,” saying he couldn’t find a pair of pants strong enough to last.

    So, Levi decided to use his tough canvas to make overalls for the miners to wear. Miners liked the pants, but they were so rough they chafed their skin. Levi Strauss then substituted a twilled cotton cloth from France called “serge de Nimes.” The fabric later became known as denim and the pants were nicknamed blue jeans.

    Later in 1873 he created and co-patented with David Jacobs the copper rivets used to make the pockets stronger.

    A true entrepreneur

  3. #3. cole on May 8th, 2009

    Oh, and Mon Chae-won looks hot! :P

  4. #4. cole on May 8th, 2009

    Speaking of “signature”, I like the soundtrack on the video with the ’signature’ Chuck Berry guitar licks. Love that old time American rock-n roll.

  5. #5. Yein Jee on May 9th, 2009

    Thanks for the story cole. Imagine life without jeans… Levi totally revolutionised global fashion ain’t so?

  6. #6. cole on May 9th, 2009

    I agree YeinJee. And what I love about that story is that Levi Strauss was not even a tailor or clothing designer at first. Just a guy trying to sell canvas for wagons and tents to the gold miners.

  7. #7. cole on May 9th, 2009

    what I meant to say was to the miners and panhandlers, a lot of those gold prospectors during the gold rush would squat in the creeks and streams of water and sift rocks through their pans looking for gold nuggets. I think I also read that Levis’ original pants also had big pockets or pouches to put rocks and nuggets in.

  8. #8. Anonymous on May 19th, 2009

    halu

    qute

    mo

  9. #9. Bright Star on May 25th, 2009

    that’s pretty hot

  10. #10. Anonymous on May 25th, 2009

    !!!!!!!~~~~ i want to say u are so cute

    and hmsome!!!!!!

  11. #11. sydney on May 27th, 2009

    hi!.i just wanna say good luck in your career. i am your fan. i cant say that i am your number 1 fan because i know that there are so many people in the world who wants to be the number 1. i want to meet you personally even if you did not notice ,i will be happy when you are happy..good luck and take care!!.

  12. #12. Anonymous on June 12th, 2009

    jon pyo your so hand some mwahhhhhhhhhhhhhhhhhhhhhhhhhhhh

  13. #13. Anonymous on June 13th, 2009

    lee min hois the most handsome of all the korean actors for me just for me
    he is very handsome and cute he”s like a heaven when he smile”s i love you lee min ho im your no.1 fan forever i will always support you!., ur the one and only lee min ho! i love you

    GOOD LUCK TO ALL YOUR CAREERS!

    YOUR MINE FOREVER!><

  14. #14. ying on June 14th, 2009

    Thanks Cole for the Levis’s history. I must say that LMH and MCW really look good in their Levis fashion wears.

  15. #15. mz.fantasy on June 27th, 2009

    lee min ho hot guy i idolized him so much!!!!!!!!!!

  16. #16. Anonymous on August 30th, 2009

    hello in kimberly

  17. #17. mizteriuz on September 4th, 2009

    ooooooh no. . . .

  18. #18. reni on October 19th, 2009

    oh………………….so cute lee min ho and U good looking bgt

  19. #19. Anonymous on October 29th, 2009

    hi!!!!u look great…..in this picture im your fan in philippines….i hope that you will come in manila,,,,,im your number 1 fan!!!ur so handsome lee min hoo!!more power 2u

  20. #20. Anonymous on October 30th, 2009

    i love you^^


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