Korean actor Lee Min-ho and actress Moon Chae-won modelled for spring/summer 2009 collection of Levi Strauss’ Signature fashion line…





Behind the scene video for Signature’s Summer Holiday campaign…
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flower boy + pretty girl + nice fashion = total win1!!
Thought a little history of Levis would be nice post.
In 1853, the California gold rush was going strong, and everyday items were in short supply. Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods to try and sell to the gold miners. Shortly after his arrival, a prospector wanted to know what Mr. Strauss was selling. When Strauss told him he had rough canvas to use for tents and wagon covers, the prospector said, “You should have brought pants!,” saying he couldn’t find a pair of pants strong enough to last.
So, Levi decided to use his tough canvas to make overalls for the miners to wear. Miners liked the pants, but they were so rough they chafed their skin. Levi Strauss then substituted a twilled cotton cloth from France called “serge de Nimes.” The fabric later became known as denim and the pants were nicknamed blue jeans.
Later in 1873 he created and co-patented with David Jacobs the copper rivets used to make the pockets stronger.
A true entrepreneur
Oh, and Mon Chae-won looks hot! :P
Speaking of “signature”, I like the soundtrack on the video with the ’signature’ Chuck Berry guitar licks. Love that old time American rock-n roll.
Thanks for the story cole. Imagine life without jeans… Levi totally revolutionised global fashion ain’t so?
I agree YeinJee. And what I love about that story is that Levi Strauss was not even a tailor or clothing designer at first. Just a guy trying to sell canvas for wagons and tents to the gold miners.
what I meant to say was to the miners and panhandlers, a lot of those gold prospectors during the gold rush would squat in the creeks and streams of water and sift rocks through their pans looking for gold nuggets. I think I also read that Levis’ original pants also had big pockets or pouches to put rocks and nuggets in.
halu
qute
mo
that’s pretty hot
!!!!!!!~~~~ i want to say u are so cute
and hmsome!!!!!!
hi!.i just wanna say good luck in your career. i am your fan. i cant say that i am your number 1 fan because i know that there are so many people in the world who wants to be the number 1. i want to meet you personally even if you did not notice ,i will be happy when you are happy..good luck and take care!!.
jon pyo your so hand some mwahhhhhhhhhhhhhhhhhhhhhhhhhhhh
lee min hois the most handsome of all the korean actors for me just for me
he is very handsome and cute he”s like a heaven when he smile”s i love you lee min ho im your no.1 fan forever i will always support you!., ur the one and only lee min ho! i love you
GOOD LUCK TO ALL YOUR CAREERS!
YOUR MINE FOREVER!><
Thanks Cole for the Levis’s history. I must say that LMH and MCW really look good in their Levis fashion wears.
lee min ho hot guy i idolized him so much!!!!!!!!!!
hello in kimberly
ooooooh no. . . .
oh………………….so cute lee min ho and U good looking bgt
hi!!!!u look great…..in this picture im your fan in philippines….i hope that you will come in manila,,,,,im your number 1 fan!!!ur so handsome lee min hoo!!more power 2u
i love you^^