The Haptic Mission is a Korean commercial campaign for Samsung’s Haptic phone series, featuring pop star Son Dambi and the guys from popular drama “Boys Over Flowers”… Kim Hyun-joong, Kim Joon and Kim Bum.

Samsung Haptic Mission campaign featuring Korean stars Son Dambi, Kim Hyun-joong, Kim Joon and Kim Bum

It’s not just a standard commercial, but an ad campaign with a reality show format where the quartet are joining the company to work as interns. The stars will have to complete their tasks on each episodes to promote the brand.

Below is one of the theme songs, sang by Dambi, Hyun-joong and Kim Joon…

[credits to smarie7@youtube for the upload][click image for full size wallpaper]

[update] Another BoF’s lead actor Lee Min-ho joins the show in later season, replacing Kim Bum who left for other projects.


3 Responses to “Haptic Mission – Dambi, Hyun Joong, Kim Joon & Kim Bum”

  1. #1. blurr on July 22nd, 2009

    i dont understant what this drama about….please someone explaind to me!!!!

  2. #2. Yein Jee on July 22nd, 2009

    This is not a drama, it’s a TV reality show combined with commercial campaign for Haptic. The video is the theme song.

  3. #3. rosalie janaban on August 13th, 2009

    anyonghaseyo!!!!!!!! its amazing !!!! but i cant understand some of those….. please give me more info. about it….. kasamhida!!!!!!


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