Myeong-dong, arguably Seoul’s trendiest shopping district, is the place to hunt for mid-level fashion and beauty items, especially for the ladies. Visited the area on Sunday (Jan 17), it’s so crowded that there’s barely any spaces to stroll on.

Most of the branded stuff in Korea are endorsed by popular celebrities; and the star power is showcased heavily by the fashion-beauty outlets in Myeong-dong.
Top pic is SNSD’s Yoona for SPAO; in sequence below… Lee Byung-hun (Misha), Kwon Sang-woo (Tears), Rain (Nature Republic), and Song Hye-kyo (Laneige)…




Myeong-dong also houses some famous traditional restaurants as well as fast food franchises. There’s also some street food and fashion accessories stalls in the outer area; and plenty of happenings around during the weekend…



Korean travel journal
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whats the stromtrooper doing there lmao!!!
yoona looks so pretty!!! u hv larger pic for that one??
I have one of those animal hats. =)
kyon… the stormtrooper is epic; wait till the next post for more story. And I’ll take a zoom-in shot of Yoona for you on my next visit :)
Emilie… freaking cute hats ain’t so? I’m going to buy a couple for my nieces before I leave.
OMG…u still alive there? think Seoul is not that cold as reported…. ha ha…Do add me to your FB if you happened to have yours established…so another 80 days to come home….
Ehh, miss me already kah?
It’s cold, but I get your point… minus 10-15 is not really a big deal with proper attire. After dressing up it’s actually a bit like being naked in Genting… cold, but survivable.
Besides, it’s getting warmer in the past few days, I think it’s around zero degrees in day time.
how much is that monkey hat? :)
Didn’t ask. Should have asked for it so that I can compare the price at other places… stupid me lol.
They are very cute. How much are they in Korea? I got mine as a present, so I don’t really know how much they cost.
It got really cold in the states. I live in Fl, so high 20F’s – 30F’s doesn’t not work for me. It’s was so cold that we actually saw snow! The only bad thing was I couldn’t see it for myself, b/c it was only in some areas. good luck with that freezing weather.
No clue about the price; guess I really should have asked it ;p
Awesome photos Yein Jee :) Maybe I should visit Korea sometime
You should, and you won’t be disappointed with your particular interest :)
korea is really a nice place …i can see it thru the pics you posted . Thank you yein jee. Thank yuou for posting Lee byung hun (my fave Beautiful Days). More updates and pics about myeong-dong and Imperial stormtroopers please
hey.. are you back yet?
my parents might be planning to go to korea this summer so seeing how you’ve been there, do you have any suggestions as to sites i should search? or anyone, actually? thanks.
and happy valentine’s day. also Happy Lunar New Year to all, too.
felice… http://english.visitkorea.or.kr/
It’s the official Korean travel site, pretty informative.
Happy New Year.
thanks