The show was hosted by Korean stars Ryu Shi-won and Han Ji-hye; with guest performances from boyband Super Junior and singer Whee Sung. 31 female models from Korea, China, Japan and Thailand contested in the final.

Winner Lee Hyun-ju with SuJu’s Lee Teuk during a performance by Super Junior (left);
The hostess and the host, Han Ji-hye and Ryu Shi-won (Image courtesy of Chosun)

The goal of the special representative program is to allow celebrities with interest in UNICEF vision to use their fame to draw attention to important issues. Won Bin is expected to help promoting various UNICEF events (in Korea) and to appear in some UNICEF promotional videos.

Won Bin is officially appointed on September 6 (Image courtesy of Chosun)

Dedicated UNICEF Special Representatives will later be named as UNICEF Goodwill Ambassadors. Famous Asian stars that are goodwill ambassadors include Jackie Chan, Leon Lai, Amitabh Bachchan, and Kelly Chen etc… while Korean ambassadors include celebrities like Ahn Sung-ki, Ryo Si-won and others.