Swedish women have launched a campaign called Just Breasts which fights for their right to go topless on beaches and in swimming pools.
Scandinavian feminists were outraged when two women were asked to cover up their breasts by a lifeguard at a public pool near Stockholm.
A spokeswoman for the group said: ‘We want our breasts to be as normal and desexualised as men’s, so that we too can pull off our shirts at football matches.’
So far, the campaign’s strategy has been devastatingly effective. Members of Just Breasts have been jumping into swimming pools across the country wearing nothing more than bikini bottoms. [Metro]
I bet Swedish men are happily supporting the cause as well.