Cecchini released half a million of coloured plastic balls from the top of the Spanish Steps in Rome on Wednesday (Jan 16)… a prank similar to the famous Sony Bravia commercial.

Cecchini said that he had done the stunt to raise the profile of Burma and the Karen people. He and his three other ‘compatriots’ are later arrested.

The Karen is a minority who have fought for an independent state since 1949, and accuse the military junta of ethnic cleansing. [BBC]

Creative advertisement + public service [Hat tip to Neatorama and Directdaily]

Canadian ad agency Leo Burnett came up with this idea of Campbell’s Soup setting…

In a grocery store 4,820 cans of Campbell’s Soup were used to build an installation piece that spelled HUNGER. Signage beside the piece encouraged shoppers to buy one and donate it to their local food bank. As shoppers bought cans from the display the word HUNGER slowly disappeared. This allowed people to see how their individual effort could help bring an end to the problem of hunger.

The advertisement was directed by Nicolai Fuglsig, who was behind the Sony Bravia “Balls” commercial. The film was shot at a remote village called Iruya in northern Argentina.

I think this ad is just decent; I would expect something better from Fuglsig after his Balls creation (which is a classic)… but it’s always fun to watch these dominoes-effect.