An innovative live TV commercial by Honda UK, with a team of elite skydivers attempt to form the letters H, O, N, D and A in sequence within a three minute time limit.
Their (successful) attempt was shown live, originally on Channel 4 at 8.10pm on May 29; this is the first ever truly live three minute TV ad shown in the UK.
Difficult is worth doing? Not sure what it means, but I like it.