“Malaysia Truly Asia” is a successful campaign, lots of foreigners know about that… some can even hum the tune. Thing is, what can we market about Malaysia being Asia (added that it’s not really so)… the image itself can’t bring in money. How many people would visit a country just because the people is unique and friendly?

Anon#1 gave a good example on Gucci, those are the brands that we need to creates, or something else with tangible values.

Technology, entertainment, tourism and lots of other stuff, we are falling behind for the past decade… and we can certainly learn from other countries how things can be done, and most importantly, we need to take action to make the difference… from top to bottom, from the government leaders to common citizens.

they have succeeded in branding themselves well internationally. eg. japan – modern, technology, creative, hardworking, animation, quality
korea – cool.. the film industry helps. and quality products with cutting edge designs eg. samsung
china – upcoming, modern, big way
hk – global financial hub, vibrant
taiwan – music entertainment hub of the east

actually, i can also add thailand here – for tourism purposes. from vibrant bangkok to beautiful beaches.

for msia… msia companies need to think global. and once ppl think msia, they think “something unique”. for me, so far i find msians very good – usually are humble, friendly, skilfull and hardworking… and ability to connect with many countries because of our language skills & tolerence for each other.

next we need to work on this & create a brand for malaysia.

we need to create value. westerners are selling gucci bags for hundreds and thousands of dollars when the cost is lower than a hundred, but malaysians are still far behind in our own branding. we make peanuts producing the goods that are then sold for high price in the market, with most money going to foreigners.

the economic state in malaysia is delusional, if foreign companies decided to move out in numbers, our economy will crash in no time. more than half large manufacturers in malaysia are foreign brands, we need to reinvent ourselves to build value.

malaysians should stop whinning. some malaysians complain too mcuh but never try to work out their own plans in improving their life. protest protest protest, protest for what? it won’t change a shit.. waste petrol some more.