Advertlets (advertlets.com), one of the two major online advertising networks in Malaysia, is facing a huge crisis… it seems like they have forgotten to renew their domain name.
Forgetting to renew a domain name is probably the lowest mistake any webmaster could make. It would be dumb enough if it is committed by an amateur webmaster; it was simply unthinkable for a supposedly ‘professional’ web based company to make this mistake.
Besides, websites that were running their ads were redirected to the domain registrar’s domain parking page… it simply means that Advertlets had bought down hundreds or thousands of websites that ran their ads.
(It’s advisable for Advertlets publishers to remove the Advertlets ad code at the moment until Advertlets could settle the issue)
Advertlets still have some time to renew their domain before it is being snapped by opportunists. Regardless, it is a huge mistake that seriously dampened their reputation (their reputation was already debatable to start with) and credibility.
If you do run a website… please remember to renew your domain name; make it a top priority. I would suggest webmasters to extend your domain ownership years in advance. This website domain (Yeinjee.com) for example… would not be expiring until 2017.
Update Jan 7 - Advertlets is back; their boss Josh Lim has apologised and explained about what has happened (not much details though).
[...] Advertlets and its dumb mistake [...]