Sony Ericsson has just launched a mobile phone for the Xperia range, the Sony Ericsson Xperia arc, with a super-slim and sleek design. Check out the commercial…
The brand has always relied on design and application instead of functionality for its market share. It worked in the 2G era but they are falling behind in the smartphone generation.
Sony are trying to integrate their gaming franchise (from PlayStation etc.) into its mobile business to keep a competitive edge. They will probably launch a handheld console and smartphone hybrid at some point.