Sohee of Korean pop group Wonder Girls modelling for Tommy Hilfiger Denim’s Spring 2013 collection. Image via Musinsa [Kr] Korean fashion store…

Asian culture, lifestyle, food, travel & entertainment
Sohee of Korean pop group Wonder Girls modelling for Tommy Hilfiger Denim’s Spring 2013 collection. Image via Musinsa [Kr] Korean fashion store…

Korean pop group Girls’ Generation’s colourful HD endorsement photos for Casio Baby-G Watches’s 2013 Kiss Me marketing campaign…

Music video and concept photos for I Got A Boy, title track of Girls’ Generation’s 4th Korean studio album which was released on New Year’s Day…
I’m not a fan of hip-hop (more so for wannabes), this is definitely not my type of fashion or music. Regardless, it’s an oddball song, like meshing 3-4 pieces of work into one… it’s confusing, if not bad. Thankfully the fashion and style are toned down considerably (from these concept pics) in live performances. Image via Snsdpics…
New Korean commercial for Chum Churum rice wine, featuring young idols Hyuna, Hara and Hyorin. The trio is replacing pop singer Lee Hyori as the brand ambassador… a tough task as Hyori was almost synonymous with the soju for the past few years.
Photos from the Hello Kitty Forever Launch Party at the Forever 21 Shibuya Store in Tokyo, Japan, earlier this month. Either the photographer was avoiding the crowd on purpose (for privacy sake), or it’s a rather quiet launch party. The piece on Hello Kitty looks cute though. Image via the American fashion retailer’s official blog…

Japanese commercial and wallpaper for denim brand G-STAR RAW [Jp], featuring Korean pop group Girls’ Generation. Click picture for full size (2048×1148).
Girls’ Generation series – Previous: Flower Power & Girls Peace – Next: I Got A Boy MV
YeinJee Asian Journal - Asian Culture, Lifestyle, Food, Travel and Entertainment

Yein Jee is a 32-year-old Malaysian traveller, food lover & self proclaimed entrepreneur. YeinJee's Asian Journal is about Asian culture, … [more]