Intersect by Lexus, Tokyo

Japan’s premium carmaker Lexus has opened a new place in Tokyo. Known as Intersect by Lexus, it’s “a unique space in select global cities where people can experience Lexus without getting behind the steering wheel of one of our cars.”

The Intersect doesn’t sell cars, it’s more like a clubhouse for Lexus owners instead. Interior designer Masamichi Katayama explains the concept in the video below…

[Read more…]

Girlish Volkswagen

Pink car with fake eyelashes and Hello Kitty deco etc. My young nieces are going to love this so-so much. Photo via Cutkillavince [Fr]…

Pink girlish Volkswagen car

Invisible Mercedes

A publicity stunt by Mercedes to promote its new fuel cell vehicle, using semi-cloaking concept to draw the crowd’s attention across Germany

TOTO Toilet Bike Neo commercials

Japanese toilet maker TOTO has created Toilet Bike Neo, a weird-looking motorcycle which moves with bio-gas converted by human poop. The bike travels around Japan to promote Toto’s environmental campaign. Commercial series with English subs below…

[Read more…]

Toyota Camry 2012 webseries – feat Lee Minho

Japanese car maker Toyota has launched a global marketing campaign for its new Camry model via a mini web series, titled The One and Only and starring Korean actor Lee Minho. Two of the four episodes (~ 5mins each) have been released…

Ep1 Entune (official snippets): Our hero suddenly rises from a coma. He has no idea who or where he is. All he has are the keys to his 2012 Toyota Camry. When he gets inside, something triggers a flood of images from his past. Then, when he uses the Camry’s Entune system, a key memory sets him on his journey. Don’t miss a minute of the Camry and the drama.

[Read more…]