Intersect by Lexus, Tokyo

Japan’s premium carmaker Lexus has opened a new place in Tokyo. Known as Intersect by Lexus, it’s “a unique space in select global cities where people can experience Lexus without getting behind the steering wheel of one of our cars.”

The Intersect doesn’t sell cars, it’s more like a clubhouse for Lexus owners instead. Interior designer Masamichi Katayama explains the concept in the video below…

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Toyota Camry 2012 webseries – feat Lee Minho

Japanese car maker Toyota has launched a global marketing campaign for its new Camry model via a mini web series, titled The One and Only and starring Korean actor Lee Minho. Two of the four episodes (~ 5mins each) have been released…

Ep1 Entune (official snippets): Our hero suddenly rises from a coma. He has no idea who or where he is. All he has are the keys to his 2012 Toyota Camry. When he gets inside, something triggers a flood of images from his past. Then, when he uses the Camry’s Entune system, a key memory sets him on his journey. Don’t miss a minute of the Camry and the drama.

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