Uee Chum Churum Cool commercial

Korean singer Uee from pop group After School is picked as the new model for Chum Churum Cool, a Korean soju (rice wine)…

The commercial is a hot issue in Korea. Personally I think the dance is awkward; wearing hot pants and flashing her pretty legs (or honey thighs as dubbed the Koreans) doesn’t make the whole thing sexy if that’s what they were intending at the first place.

[Update] Check out Uee’s Chum Churum Cool photoshoot.

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