Japanese advertising archives - Japanese celebrity endorsements and commercials

Casio EXILIM FR10 Commercial

Japanese commercial-movie for Casio EX-FR10, a digital camera which separates the lens from the controller. Accessories are provided so that the lens can be placed/attached to various spots; not sure if it’s a new idea but looks interesting.

Retail price is around USD450. I’m looking for a new compact camera, this is a plausible alternative. I’m a bit sceptical with the brand’s image quality though.

Maggy Vanquish Venus

Promotional photos and making video for the latest Vanquish Venus [Jp] project, featuring Canadian-Japanese model Maggy. Vanquish Venus is a short term collaboration between Japanese fashion brand VANQUISH with female celebs modelling in men’s clothing, the brand’s core business.

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SMBC Japan – Lady, Fight Commercial

Japanese commercial for Sumitomo Mitsui Banking Corporation (SMBC) which shows their appreciation for women in the workforce.

The word “fight” is often used as word of encouragement in Asia, a short form for “keep on fighting”. Music by pop rock band Southern All Stars.

Sumitomo Mitsui Banking Corporation lady fight commercial

Kirin cool miniature kitchen commercial

Cool commercial by Japanese beverage company Kirin [Jp] – a stop motion animation featuring a miniature kitchen in a plastic bottle.

The message is that its product (the Salt&Litchi drink) is made with “mother’s knowledge” and “Kirin’s touch”.

Aoi Miyazaki Olympus Camera

Japanese actress Aoi Miyazaki’s endorsement photos (new and old) for Olympus Pen [Jp] camera series. The gadgets should be the centre of focus but the styling caught my attention instead, love it. Image via Nihongirls.

Aoi Miyazaki Japanese Olympus camera endorsement

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