Nestle Japan has introduced a new flavour for its Kit Kat wafer bar, filled with powder from the famous Yubari melons; and the company will donate 10 yen to the bankrupting city of Yubari from every pack sold.
Sounds generous, but there’s some catches as pointed out by Stippy… turned out it’s more of a brilliant marketing campaign by Nestle instead of a genuine effort to help the city.
Still, if the product does provide a bit of relieve, I don’t think the local government would mind if it’s genuine or not. It’s cooler though, to spend two million yen to buy two of Yubari’s famous melons instead.
