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YeinJee's Asian blog

Asian Culture, Lifestyle and Entertainment

Free Café Harimaya Station, Japan

August 29, 2010 by Yein Jee

Harimaya Station is a cafe chain in Japan which offers free Senbei (煎餅, Japanese rice crackers) and drinks to their patrons.

Free Cafe Harimaya Station, Japan

The concept is developed by Harimaya Honten, one of Japan’s top confectionery companies, which claimed that it’s a way to give back to society. To put it boldly the cafes are just some well set up free sampling centres; the company got the PR, the customers got some free goodies… win-win afterall.

Harimaya senbei Japanese rice crakers

Besides, I guess most folks won’t mind buying some products after the free sampling. I won’t be surprised if these ‘free’ cafes could self sustained financially.

The Harimaya Station currently has seven outlets across Japan, with plans to open another few including oversea branches in Paris and New York.

Image by Kawanet, via Japanstyle and Japundit.

Filed Under: Lifestyle Tagged With: Asian Food, Japan blog, Japanese Food, Sweet food

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Yein Jee is a Malaysian traveller, food lover & self proclaimed entrepreneur. This blog is about Asian culture, lifestyle, travel, food, fun and entertainment ... Read More...

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