Trailer for American animated film Frozen which is currently showing in cinemas worldwide. Not the kind of movie I like but the Disney animation is becoming a global pop culture phenomenon.
Directed by Jennifer Lee and Chris Buck. The movie features the voices of Kristen Bell, Idina Menzel, Jonathan Groff, Josh Gad and Santino Fontana. The story follows a princess who sets off on a journey to find her estranged sister, who accidentally frozen her kingdom with magical ice power.
Frozen is on track to become one of Disney’s highest grossing films. It’s not just about the box office though, it seems like the movie will have a long lasting legacy. It’s not just popular, it’s becoming a craze among young people. All the kids talk about it, and many have watched it more than once.
Disney’s animated films have been successful financial wise for the past two decades, but most of those are forgotten in a few years. In terms of cultural impact there’s probably nothing as huge as Frozen since The Lion King in the 1990s. Perhaps with the exception of remakes like Tangled (2010) etc.
Like many children, my nieces have become obsessive with Frozen. For their generation, Anna and Elsa are probably bigger names than Snow White or Cinderella. Bet Disney will profit a lot from merchandises too. And there’s a good chance Frozen will become a theme park attraction in future.
Update 2014 – Frozen became the highest grossing animated film ever. It won the Academy Award for Best Animated Feature. And its theme songs also become huge hits. On side note I’ve never before seen so many knockoff products from a single media franchise, just show how popular it is.