SNSD be tough, be cool with Baby-G

New ad photos for Casio Baby-G watches, featuring Korean pop group Girls’ Generation with a Be Tough, Be Cool tagline. Love the fashion concept, and the members look great.

Backdrop is New York’s Flatiron District. I’m usually not a fan of using studio background because it often looks cheap; but this kinda fits well with the street fashion theme.

Girls’ Generation series – Older: Casio behind the scene