Korea ends celebrity endorsement for school uniforms

Korea’s major school uniform makers have agreed to end all celebrity endorsements indefinitely before the new school term begins in March. The cost cutting decision was made following government’s demand to halt the rising prices of school uniforms.

It’s a good call from the government and manufacturers, but some fans might mourn that they won’t be seeing their favourite idols in cute uniforms in near future lol.

Image from Elite’s photoshoot, featuring pop group SNSD and 2PM.