Myeong-dong, arguably Seoul’s trendiest shopping district, is the place to hunt for mid-level fashion and beauty items, especially for the ladies. Visited the area on Sunday (Jan 17), it’s so crowded that there’s barely any spaces to stroll on.
Most of the branded stuff in Korea are endorsed by popular celebrities; and the star power is showcased heavily by the fashion-beauty outlets in Myeong-dong.
Top pic is SNSD’s Yoona for SPAO; in sequence below… Lee Byung-hun (Misha), Kwon Sang-woo (Tears), Rain (Nature Republic), and Song Hye-kyo (Laneige)…
Myeong-dong also houses some famous traditional restaurants as well as fast food franchises. There’s also some street food and fashion accessories stalls in the outer area; and plenty of happenings around during the weekend…
Seoul travel journal
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