Lace Up, Save Lives is a NIKE campaign to stop the spread of HIV/AIDS in Africa. The promotion video features some of the world’s top football players along with tennis ace Maria Sharapova and basketball star Kobe Bryant.
The featured footballers are Didier Drogba, Andrei Arshavin, Marco Materazzi, Fabio Cannavaro, Denilson, Javier Mascherano and Clint Dempsey.