American commercial series for Japanese car brand Subaru. The ad campaign features The Barkleys, a dog family doing human things with a tad of humour.
Simple human activities can look fun when you have adorable pets, anime characters or other cute things doing that. It’s a timeless marketing ploy.
In the Dog House
Road Trip Convenience Store
Subaru is the seventh largest car maker in Japan in terms of sales. It also falls behind the Japanese big three – Toyota, Honda, Nissan – in the American market.
The brand does appeal to a niche group of consumers though, both in Japan and internationally. Their sales have always been steady in recent years.