Subway has surpassed McDonald’s as the world’s largest restaurant chain in terms of units. Subway had 33,749 restaurants around the globe at the end of 2010, while McDonald’s had 32,737.
Subway is not popular in Asia though, only 1000+ of its outlets are in this region, less than 5% of its total units which are spread across 95 countries.
Its spokesperson has named India and China among its high growth nations, but it remains to be seen if they could survive in long run. Culturally Asians have yet to accept sandwich or burger as staple food.
And the idea of eating healthily – which Subway is famous for – works only in a few places in this part of the world. Pricing and taste prevail.
