Disney animated film Frozen is becoming a global pop culture sensation. Not the type of movie I prefer but my young nieces are obsessed like many children around the world. It’s princess this and that all the time, sounds cute at first but a bit annoying later on lol.
Directed by Jennifer Lee and Chris Buck, and features the voices of Kristen Bell, Idina Menzel, Jonathan Groff, Josh Gad and Santino Fontana. The story follows a princess who sets off on a journey to find her estranged sister, who accidentally frozen her kingdom with magical ice power. Trailer below…
Frozen is on track to become one of Disney’s highest grossing films. It’s not just about the box office, it seems like the movie will have a long lasting legacy. It’s becoming a craze among young people, and many have watched it more than once in cinema.
Disney animations have been successful financial wise for the past two decades, but many people would forget about the productions in a few years. In terms of cultural impact there’s probably nothing as huge since The Lion King in the 1990s. Interesting to see the new mania will be long lasting or not.
For my nieces and the young generation, Anna and Elsa are probably bigger names than Snow White or Cinderella. Bet Disney will profit a lot from merchandises. There is also a good chance Frozen will become a theme park attraction in future. It’s a new cash cow for the company.
Update 2014 – Frozen became the highest grossing animated film ever. It won the Academy Award for Best Animated Feature. And its theme songs also become huge hits. On extra note, I’ve never before seen so many knockoff products from a single media franchise, just show how popular it is.
