New Korean commercial for Chum Churum rice wine, featuring young idols Hyuna, Hara and Hyorin. The trio is replacing pop singer Lee Hyori as the brand ambassador… a tough task as Hyori was almost synonymous with the soju for the past few years.
Chum Churum Soju
The commercial is a hot issue in Korea. Personally I think the dance is awkward; wearing hot pants and flashing her pretty legs (or honey thighs as dubbed the Koreans) doesn’t make the whole thing sexy if that’s what they were intending at the first place.
[Update] Check out Uee’s Chum Churum Cool photoshoot.