Denim and jeans

Preview video for Italian clothing brand Diesel’s Denim FW12 collection. The featured models are Kasia Smutniak, Poppy Delevingne, Coco Rocha, Tali Lennox, and Theodora Richards.

There are many YouTube comments (not in a good way) about how skinny the models are. I felt the same way too when I was younger, but these days I think that as long as people are healthy it doesn’t matter if they look too thin or fat. As long as they are healthy though, let me stress that again.

Besides, Diesel obviously doesn’t mind using “skinny” as a selling point, that’s probably why the models are on the slim side. Would be interesting if they use plus size models and make them look skinnier than usual instead; if the jeans are good enough to do that (which I doubt), the sales will soar for sure.

I presume they shot this in New York. I know it’s an iconic city but NYC features as backdrop way too often in these fashion films. How about Amsterdam, Kuala Lumpur or Cape Town for a change?