A Japanese firm is introducing a fizzy (or fishy?) eel-drink this summer.
Japanese love eating eels, I can understand that… as I love their Unagi dish too. But an eel-drink? That’s like… Eerrrwwwwww??
Japanese Tobacco Inc is mass producing the canned drink called Unagi Nobori (surging eel) just ahead of Japan’s annual eel-eating season.
The fizzy, yellow-coloured drink contains extracts from the head and bones of the fish and loaded with vitamins A, B1, B2, D and E. [via Mainichi]
The drink is said to be tasting like boiled eel, and cost 140 yen (~USD1.30) per bottle.
It reminds me of the cucumber drink which Pepsi introduced last summer… but in terms of bizarreness, the eel drink triumph by miles.