South Korea has passed a bill to restrict people who are younger than 25-years-old from appearing in advertisements for alcoholic beverages.
The bill was proposed when figure skating star Kim Yu-na advertised for a beer in 2012, which created debates on how popular idols could influence young people into drinking, which is becoming a huge concern in Korea.
Koreans do drink a lot. Surprisingly they are not even in the top 20 when it comes to alcohol consumption per capita (data by OECD and WHO)… either the stats are crooked or those countries on top are in serious shit.
The biggest name affected by the news is popular singer IU who’s 21. There used to be more young idols involved (in alcohol commercials) but seems like most beverage companies are self-restraining in this matter for the past couple of years.
Not sure how much this bill could help regardless. Drinking culture in Korea is deeply rooted, youngsters have way too many channels (when they grow up, if not sooner) to get into the habit beside celebrity endorsements.
Korean commercial and promotional images for cosmetics brand illi (by AmorePacific), featuring actress Jun Ji-hyun. The illi skin care products are based on oriental medicines; it’s a bit of a trend in Korea these days to integrate old wisdom (of traditional oriental medicines) in modern products.