Dutch financial company ING Group has launched a new brand positioning, World, Here I Come, in Amsterdam Airport Schiphol. As part of the campaign, ING created a series of Cities In A Click posters which offers travellers useful information to key travel destinations before they board a flight.
Ten local artists from each of the ten cities created an illustration that reflects their city. ING also worked with Lonely Planet to ensure each one provides insightful suggestions and tips. The featured locations are Hong Kong, Shanghai, Tokyo, Istanbul, Frankfurt, London, Madrid, Milan, Paris, and New York.
Love the idea. No spots from Africa, Oceania, or South America though. Perhaps those regions are not “key” destinations from ING’s perspective, but these multinational corporates need to show more sensitivity when making a global marketing campaign. Click picture for larger size.