An informative video for New York’s Japan Society about its history and activities. Narrated by famous Japanese Kyogen stage actor Mansai Nomura.
New York City
Dutch financial company ING Group has launched a new brand positioning, World, Here I Come, in Amsterdam Airport Schiphol. As part of the campaign, ING created a series of Cities In A Click posters which offers travellers useful information to key travel destinations before they board a flight.
Ten local artists from each of the ten cities created an illustration that reflects their city. ING also worked with Lonely Planet to ensure each one provides insightful suggestions and tips. The featured locations are Hong Kong, Shanghai, Tokyo, Istanbul, Frankfurt, London, Madrid, Milan, Paris, and New York.
Love the idea. No spots from Africa, Oceania, or South America though. Perhaps those regions are not “key” destinations from ING’s perspective, but these multinational corporates need to show more sensitivity when making a global marketing campaign. Click picture for larger size.
Video of a cool interactive billboard by clothing retailer Forever 21 in New York Times Square. Tech firm Wildbytes and ad agency space150 made this for the opening of F21 flagship store in 2010.
Claimed to be the first interactive billboard in Times Square, it features a series of larger-than-life models who interact with the crowds in various ways. This video was from 2012 but AFAIK the billboard is still there, bet it’s pretty popular with tourists and visitors.