Chinese commercial for Xperia X, featuring Taiwanese model Milla An. The ad highlights the camera phone’s fast autofocus ability. The video is presumably for internet purpose instead of TV media.
Sony Mobile
Sony Xperia Singapore Shower Roadshow
Video of an event by Sony to promote its Xperia smartphones in Singapore last year. The roadshow focused on the waterproof ability of the specific (phone) models, seems fun regardless.
Dancing Android robot in Taipei
Video of a cute and funny dancing Android mascot in Taipei last month. He’s at a promotion event for Sony Ericsson Xperia arc, a smartphone with Android as the operating system.
The performance became viral. It’s so popular that Google (the maker of Android) has invited the dancer to an official event in the United States.
Sony Ericsson Xperia arc commercial
Sony Ericsson has just launched a mobile phone for the Xperia range, the Sony Ericsson Xperia arc, with a super-slim and sleek design. Check out the commercial…
The brand has always relied on design and application instead of functionality for its market share. It worked in the 2G era but they are falling behind in the smartphone generation.
Sony are trying to integrate their gaming franchise (from PlayStation etc.) into its mobile business to keep a competitive edge. They will probably launch a handheld console and smartphone hybrid at some point.
Maria Sharapova plays with kids in Tokyo
Video of Russian tennis star Maria Sharapova at the Sony Ericsson Kids’ Tennis Clinic in Tokyo last month.
Sharapova was in Japan to take part in the Toray Pan Pacific Open. She was the defending champion, but went out to local veteran Kimiko Date-Krumm in the first round. Caroline Wozniacki the eventual winner.
