Japanese commercial for mobile phone operator NTT DoCoMo’s 2010 summer collection, featuring singer Kaela Kimura who recently revealed that she’s five months pregnant and going to get married with actor Eita. Congratulations.
Malaysian commercial for mobile service provider Digi, featuring the company’s now famous Yellow Man mascot. The song is a remake of I Will Follow Him, an oldie made famous by Peggy March in 1960’s.
Digi is one of the major telecommunication companies in Malaysia. Its largest shareholder is Norwegian telco giant Telenor, and that creates a huge disadvantage because Malaysian government doesn’t always play fair in business decisions in order to protect the “local” companies.
Thus, Digi always have to be extra innovative to compete with the rest; and the Yellow Man is one of its major successes. This particular ad aired late last year, can’t remember when the Yellow Man first appeared though. Regardless, the campaigns help a lot to keep Digi’s competitiveness in the market.