Story of the revival of the bankrupting Yubari City in Japan with its No Money But Love campaign. Yubari is famous for its melons which made international headlines in the past few years for its record breaking price; but the city also has an unpleasant tag … [Read more...] about Yubari City – No Money But Love
Yubari City
$6,100 for a Densuke black watermelon
A black jumbo watermelon auctioned in northern Japan fetched a record 650,000 yen (US$6,100) Friday, making it the most expensive watermelon ever sold in the country... and possibly the world. The 8-kilogram premium Densuke watermelon, grown only on the … [Read more...] about $6,100 for a Densuke black watermelon
USD23,800 for a pair of Yubari melons
A pair of Yubari melons are sold for 2.5 million yen (~ USD23,800) in this harvest season's first auction on May 13 at the Sapporo Central Wholesale Markets. The price is a record high, surpassing the 2 million yen a pair fetched last year. [Kyodo] Yubari … [Read more...] about USD23,800 for a pair of Yubari melons
Yubari melon Kit Kat to save the city?
Nestle Japan has introduced a new flavour for its Kit Kat wafer bar, filled with powder from the famous Yubari melons; and the company will donate 10 yen to the bankrupting city of Yubari from every pack sold. Sounds generous, but there are some catches as … [Read more...] about Yubari melon Kit Kat to save the city?
$16,000 USD for a pair of Yubari melons
A pair of cantaloupes from Yubari, Japan, fetched a whopping two million yen (over $16,000 USD) at the first auction of the season in Sapporo. The price paid by department store chain Marui Imai has broken the previous record of 800,000 yen. The melons, … [Read more...] about $16,000 USD for a pair of Yubari melons