A pair of Yubari melons are sold for 2.5 million yen (~ USD23,800) in this harvest season’s first auction on May 13 at the Sapporo Central Wholesale Markets. The price is a record high, surpassing the 2 million yen a pair fetched last year. [Kyodo]
Yubari melons are known for their high quality and sweet taste, and are popular summer gifts in Japan; an average Yubari melon could cost USD50-100.
Giving gifts to corporate partners and clients is a traditional Japanese business custom. It’s usually done twice a year in mid-winter and again in mid-summer.