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[Rewind] Victoria’s Secret catalogue 1998

March 23, 2018 by Yein Jee

Scanned picture of a 1998 cover of the Victoria’s Secret swimwear catalogue. The models are Stephanie Seymour, Daniela Peštová and Tyra Banks – the first generation of the VS Angels.

Stephanie Seymour, Daniela Pestova and Tyra Banks for Victoria Secret 1998

Victoria’s Secret opened its first store in Palo Alto in 1977. The company started using mail order catalogue as a sales method a year later, and it was a huge success. VS sent out 450 million copies a year at its peak in late 1990s. It became a pretty iconic publication in the United States.

Its influence faded in the internet age though. Mail order became a lot less prevalent, and social media took over the exposure role in recent years. And thus, the company stopped sending out these catalogues since 2016 to save cost – up to 150 million USD a year – during a major revamp.

Hat tip to Captain Bob for the image, I saved this from the Bellazon forum years ago if not mistaken.

Meanwhile, Angels is one of VS lingerie lines. It was a massive hit when launched in a commercial in 1997, and the term became synonymous with the brand’s contracted models soon after. Besides the trio above, the original Angels also include Helena Christensen and Karen Mulder.

Filed Under: Lifestyle Tagged With: American fashion, American pop culture, Bikini Models, Rewind series, United States, Victoria's Secret

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Yein Jee is a Malaysian traveller, food lover & self proclaimed entrepreneur. This blog is about Asian culture, lifestyle, travel, food, fun and entertainment ... Read More...

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