Korean pop star Chae Yeon has opened her own fashion store at Seoul Fashion Centre on June 24, selling her own brand Bequem (German word for ‘comfortable’).
The new entrepreneur on the block is handling her business from top to bottom, from business planning and marketing to modelling for the brand. Bequem is focusing on caps, bags, shoes and other accessories at the moment, with plans to venture into clothing in future.
[Image from Newsen]