Box of apples sold for $12,000 USD in Japan

A box of 28 premium Esashi apples was recently sold for a record one million yen (~US$12,000) in Iwate, Japan. Located in the city of Oshu, Esashi is known for its high quality agricultural products, especially for its rice and apples.

It’s not uncommon for premium fruits to be sold for a few hundreds US dollars in Japan; but exceptional pricing like this happens no more than once or twice a year, normally during the product’s first auction of the season where buyers would purchase it at high price, sometimes for publicity instead of gastronomical sake.

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