HD photos for Baby-G watches featuring South Korean pop group Girls’ Generation. The pictures are going to show in the brand’s Kiss Me advertising campaign in Asia.
CASIO x SNSD
G-Shock is a line of watches by Casio. It’s famous in the 1990’s because of its shock resistance.
Baby-G is its sub-series targeting women. It looks smaller and cuter than its “big brother”.
The brands are still liked for practical use but losing markets in fashion sense. Seems like Casio is trying to change that by hiring the popular girl group as brand ambassadors.
Girls’ Generation’s Baby-G ads will feature in South Korea, China, Hong Kong, Macau, Taiwan, Vietnam, Thailand, Indonesia, Malaysia, the Philippines, Singapore, and Australia.
If there’s nothing wrong with the press release seems like the ladies are not endorsing the line in Japan, the brand’s home country. It’s kinda odd because the group is pretty popular there.
Girls’ Generation series – Newer: Sooyoung DoubleM muse – Older: SNSD DKFC Philippines