I went to Seoul Motor Show 2015

I’m in Korea again, three years after my previous trip. It’s my first visit to a Korean trade event though, and there’s probably no better place to start than the biennial Seoul Motor Show (on April 10), with beautiful cars and promo models.

Seoul Motor Show 2015 model Kim Ha Yul

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Mizuno Korea x EXID 15SS

Making video and promotion photos for sportswear brand Mizuno [Kr] 2015 spring-summer collection in Korea, featuring girl group EXID. The campaign also coincides with the opening of a new store in Hongdae, Seoul.

EXID Mizuno Korea 2015 SS advertisement

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Casio EXILIM FR10 Commercial

Japanese commercial-movie for Casio EX-FR10, a digital camera which separates the lens from the controller. Accessories are provided so that the lens can be placed/attached to various spots; not sure if it’s a new idea but looks interesting.

Retail price is around USD450. I’m looking for a new compact camera, this is a plausible alternative. I’m a bit sceptical with the brand’s image quality though.

Lee Da-hee InStyle Korea

Korean actress Lee Da-hee in March 2015 issue of InStyle Magazine [Kr]. She made her acting debut in 2002, took a decade to make her breakthrough with hit drama series I Can Hear Your Voice in 2013 and doing pretty well since.

Lee Da Hee Korean Instyle fashion magazine

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West Lake, China – Apple Store Opening

Opening day celebration at Apple’s beautiful new store in West Lake, Hangzhou, China. Apple is no longer just about products these days, it’s a way of living.