Korean actor So Ji-sup was at a promotional event at Millennium Seoul Hilton hotel to promote Sony Alpha DSLR cameras as the product spokesperson.
I am using one of the Alpha models… mine is A350 while the one SJS was holding should be the high-end A900, which is probably 4-5 times more expensive than mine.

So Ji-sup at Sony Alpha promotion event (Image from
Newsen)
So Ji-sup is publicly known as a photography enthusiast; he often shared his photo-work on his website, but registration is required to check the photos.
Bought my new DSLR (digital single-lens reflex) camera three days ago, a Sony Alpha 350, cost me RM2720 (USD862) with basic kit lense.

My Sony A350 Digital SLR camera
Wanted to buy a new camera for quite some time… my old camera is already reaching its limits, and it’s just about the right time to get a new one before travelling to Taiwan in late April.
Still learning the functionalities and some new features; hopefully could produce some great photos to share with everyone in near future.
Thanks to KC for the advice and tips (to pick the camera).