One of the most popular advertisements during FIFA World Cup is Write The Future by Nike, which featured some of the world’s top football players…
Exposure wise Nike will be happy with the campaign, but the commercial film will also be remembered for the epic failure of most of the featured stars.
Didier Drogba (Côte d’Ivoire), Fabio Cannavaro (Italy) and Frank Ribery (France) stumbled at group stage; while Wayne Rooney (England) and his ex Manchester United mate Cristiano Ronaldo (Portugal) are stopped at last 16… all these players/countries were expected to do better than that.
Cesc Fabregas still has a chance to play in the semi-finals, but like in the video he’s just making cameos for the Spanish national team. And former World Player of The Year Ronaldinho amazingly wasn’t even picked for the Brazilian squad.
To complete the wheel of misfortune, tennis ace Roger Federer who made a small appearance also crashed out of the Wimbledon Open in the quarter-final. Homer Simpson seems lucky enough to escape the curse, D’oh!