Rainbow Hyunyoung Black Squad

Hyunyoung of Korean girl group Rainbow is chosen as the spokesmodel for FPS game Black Squad [Kr], published by Neowiz Games.

Rainbow Hyunyoung Black Squad cosplay endorsement

[Read more…]

Be.Okinawa with Park Soo-jin

Korean actress Park Soo-jin in a promotion campaign for Okinawa, Japan’s famous tourist destination. The first video is a short commercial, while the rest are vlogs of her Okinawa trip (10 minutes each, in Korean language).

[Read more…]

Jun Ji-hyun illi commercial

Korean commercial and promotional images for cosmetics brand illi (by AmorePacific), featuring actress Jun Ji-hyun. The illi skin care products are based on oriental medicines; it’s a bit of a trend in Korea these days to integrate old wisdom (of traditional oriental medicines) in modern products.

[Read more…]

PETRONAS Deepavali – The Light Within

A short, light-hearted movie by Malaysian oil and gas company PETRONAS, in celebration of Deepavali, the Hindu festival of lights in 2014. Happy Deepavali to my Hindus neighbours and devotees worldwide.

Kim Tae-hee 12plus Colorista Japan

Korean actress Kim Tae-hee (and Thai actor Mark Prin) in a commercial video for 12plus Colorista Japan. 12plus is a Thai cosmetics brand, and the Colorista Japan products are inspired by the Japanese beauty industry.

Thai brand, Japanese concept, Korean endorser… globalisation much?