Soo by Jinny Kim

Korean designer shoes brand Jinny Kim [Kr] has unveiled a special line, Soo by Jinny Kim, created in collaboration with actress Park Soo-jin. The footwears look fine but nothing extraordinary; beautiful legs and feet though.

Soo by Jinny Kim designer shoe label

[Read more…]

J.Y.Park – Who’s Your Mama ft. Jessi

Korean music video for Who’s Your Mama by pop singer and music mogul J.Y.Park, aka Park Jin-young, founder of JYP Entertainment. The song is the main track for his latest album, 24/34… it’s all about the booty.

The song features Jessi as the rapper. The main dancer is Jang Ju-hee, who has featured in a number of K-pop music videos for various artists.

Korea to ban young celebs in alcohol ads

South Korea has passed a bill to restrict people who are younger than 25-years-old from appearing in advertisements for alcoholic beverages.

The bill was proposed when figure skating star Kim Yu-na advertised for a beer in 2012, which created debates on how popular idols could influence young people into drinking, which is becoming a huge concern in Korea.

Koreans do drink a lot. Surprisingly they are not even in the top 20 when it comes to alcohol consumption per capita (data by OECD and WHO)… either the stats are crooked or those countries on top are in serious shit.

The biggest name affected by the news is popular singer IU who’s 21. There used to be more young idols involved (in alcohol commercials) but seems like most beverage companies are self-restraining in this matter for the past couple of years.

Not sure how much this bill could help regardless. Drinking culture in Korea is deeply rooted, youngsters have way too many channels (when they grow up, if not sooner) to get into the habit beside celebrity endorsements.

I went to Seoul Motor Show 2015

I’m in Korea again, three years after my previous trip. It’s my first visit to a Korean trade event though, and there’s probably no better place to start than the biennial Seoul Motor Show (on April 10), with beautiful cars and promo models.

Seoul Motor Show 2015 model Kim Ha Yul

[Read more…]

Mizuno Korea x EXID 15SS

Making video and promotion photos for sportswear brand Mizuno [Kr] 2015 spring-summer collection in Korea, featuring girl group EXID. The campaign also coincides with the opening of a new store in Hongdae, Seoul.

EXID Mizuno Korea 2015 SS advertisement

[Read more…]